I’m a journalism student, and I’m sick of being asked to respond to the notion of a ‘brand’. I even had Fairfax present a curriculum as part of my course which spent a week on “brand building”. I find this insufferable, and I’d like to see how other current practitioners and other students feel about this notion. Obviously, change is inevitable, but to what extent are journalists performers, too?
People are increasingly concerned that it does not matter who you vote for, it often does not change anything. There is a crisis of satisfactory leadership throughout the world, where vested interests control things behind the scenes rather than governments, eg. Wolfgang Scheuble: ‘Elections change nothing.’