AI engineers might be doing what engineers do, working in a reductionist way on a discrete part of a problem with the ethical contexts left to someone else. The commercial drive to develop better and better AI should make us all nervous unless we have absolute transparency, ‘commercial-in-confidence’ is not helpful here.
I’m a journalism student, and I’m sick of being asked to respond to the notion of a ‘brand’. I even had Fairfax present a curriculum as part of my course which spent a week on “brand building”. I find this insufferable, and I’d like to see how other current practitioners and other students feel about this notion. Obviously, change is inevitable, but to what extent are journalists performers, too?