If a Journalist enters the woods, and doesn’t make a brand for themselves, do they still make a sound?
I’m a journalism student, and I’m sick of being asked to respond to the notion of a ‘brand’. I even had Fairfax present a curriculum as part of my course which spent a week on “brand building”. I find this insufferable, and I’d like to see how other current practitioners and other students feel about this notion. Obviously, change is inevitable, but to what extent are journalists performers, too?
